The Group Company for Everyday Value

CartCo exists to connect customers to brands that mean more. We help people find long-lasting value in the products they use every day

The Everyday Deserves More.

Too many people have been made to settle for what’s available. For what’s cheap. For what breaks too soon.

At CartCo, we believe in value that lasts. Products that do what they say. Systems that serve people better. And decisions that feel right every time. We don’t just deliver value every day. We help people find value in the everyday.

Built for what’s next

We’re curating and nurturing the next generation of African consumers—people who expect more from what they buy.

Our strategy is built on four core actions:

Curate purpose-driven brands

That are built for durability, performance, and trust

Distribute through modern retail systems

Bridging local insight with smart logistics

Build deeper consumer connections

By creating environments where quality speaks clearly

Redefine value

By offering products that don’t just meet needs, but make everyday life better